At the University of Prince Mugrin (UPM), a leading institution in Medina, Saudi Arabia, career services play a crucial role in ensuring students graduate with the skills, experiences, and connections needed to succeed in a competitive job market. Since implementing Symplicity CSM in 2024, the university has seen a transformation in the way it engages with students and employers, leading to a more efficient, data-driven, and agile career services operation.
The Challenge: A Manual, Time-Consuming Career Services Process
Before adopting Symplicity CSM, UPM faced several challenges:
- Fragmented employer engagement—keeping track of employer partnerships, student job applications, and career fair participation was a manual and time-consuming process.
- Limited visibility into student career readiness—there was no centralized system to track student employability data, career coaching sessions, or engagement with career services.
- High administrative workload—managing employer outreach, job postings, and event logistics relied heavily on spreadsheets and emails, limiting the team’s ability to scale efforts.
"Before Symplicity CSM, our career services were dependent on Excel spreadsheets and manual follow-ups. It was a tedious process that limited our ability to scale and improve student employability outcomes." — Mohammed Moalla, Executive Director of Career and Professional Development Center, University of Prince Mugrin.
The Solution: A Digital-First Career Services Approach
By implementing Symplicity CSM, UPM transitioned from manual career services operations to a fully integrated, data-driven system that streamlined employer engagement, student interactions, and event management.
- Employer Relationship Management
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- CSM became the central hub for employer engagement, allowing UPM to efficiently manage partnerships with over 60 major Saudi companies across different industries.
- Employers could post job openings, manage internships, and engage directly with students through career events and one-on-one interactions.
- Real-Time Analytics and Reporting
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- The university can now track alumni employment rates and identify industry trends.
- Power BI analytics provide insights into student career readiness.
- Employer engagement reports help strengthen corporate partnerships.
"With CSM, we have real-time access to data on where our students and alumni work, their salaries, and the skills most in demand by employers. This allows us to align our career services with labor market needs." — Mohammed Moalla.
- Seamless Career Fair & Employer-Student Matching
- Using CSM’s Career Fair module, UPM was able to rapidly organize major career events, including:
- A flagship career fair featuring 15+ top Saudi employers, fully managed through CSM.
- A fast-response recruitment drive for Noon, a leading Saudi tech company, which successfully hired 25 UPM students in just three days.
- Employer-student matchmaking, enabling students to pre-book interview slots and employers to review student CVs before the event.
- Using CSM’s Career Fair module, UPM was able to rapidly organize major career events, including:
"We can now organize and execute career fairs in a matter of days, with everything from employer registration to student check-ins and post-event reporting fully automated." — Mohammed Moalla.
The Results: A Data-Driven, Scalable Career Services Model
Since adopting Symplicity CSM, UPM has achieved:
- 83% of UPM graduates employed, with salaries averaging 30% above market rate.
- 350+ employer partnerships, with a centralized employer database.
- A career services transformation, scaling career fair operations from one event per year to multiple industry-focused events per semester.
- Data-driven decision-making, leveraging employment and engagement analytics to drive career service strategy.
"With Symplicity CSM, we’ve streamlined our operations, improved employer engagement, and created a seamless experience for students and recruiters. This is the future of career services."
— Mohammed Moalla.
Looking Ahead
With Symplicity CSM now firmly embedded in its career development strategy, UPM is looking to expand its capabilities by:
- Further automating employer outreach and student-job matching.
- Enhancing its student career readiness tracking.
- Scaling its career fairs and recruitment events to accommodate growing employer demand.
As Saudi Arabia continues its push towards Vision 2030—with a focus on increasing graduate employment and economic diversification—UPM’s partnership with Symplicity CSM ensures its students are not only prepared for the workforce but also thriving in it.
Want to see how Symplicity CSM can transform your career services? Get in touch today!