At the American University of Science and Technology (AUST) in Lebanon, career services play a crucial role in preparing students for the workforce, serving a population of approximately 5,513 students. However, before implementing Symplicity CSM, AUST faced challenges in centralizing career services, tracking student employment data, and engaging employers effectively.
Since adopting Symplicity CSM 2021, AUST has dramatically improved student engagement, streamlined employer interactions, and enhanced data-driven decision-making—resulting in a 16x increase in student CV submissions and a 16x growth in employer partnerships within a year.
The Challenge: A Decentralized and Underutilized Career Services System
Before implementing Symplicity CSM, AUST’s career services team faced several obstacles:
- Fragmented student and employer data—there was no single platform tracking student employment history, employer relationships, or internship placements.
- Low student engagement—fewer than 100 student CVs were available on the platform, and many were outdated or unprofessional.
- Limited employer participation—the university had fewer than 60 employers actively engaging with career services.
- Manual career fair and internship processes—tracking employer participation, student job applications, and internship placements were paper-based and inefficient.
"When I arrived at AUST, I was amazed at the potential of Symplicity. Having worked with multiple career service management systems before, I knew that if we could leverage the full power of CSM, we could transform the way we support students and employers."
— Geraldine (Geri) Khoury, Director of the Careers Service Centre, American University of Science and Technology, Lebanon
The Solution: A Centralized, Data-Driven Career Services Platform
- Building a Centralized Career Database
- Created 200+ custom fields in student profiles to track employment status, salary trends, and career satisfaction.
- Added 25 additional data points for academic tracking, such as GPA, major/minor, and career readiness indicators.
- Developed customized reporting tools to analyze employment trends.
- Employer Network Expansion: From 60 to 993 Companies
- More than 400 job opportunities are now posted on the platform each quarter.
- Employers are actively using CSM to recruit AUST students and host career fairs.
- Seamless Career Fair and Internship Management
- Career fair participation grew from 30 employers to 97 in one year.
- The entire internship placement process for the Design Department was moved to Symplicity, making it 100% paperless.
The Results: A Scalable, Data-Driven Career Services Model
- A 16x increase in student engagement—CV submissions grew from 100 to 1,684 in one year.
- Massive employer growth—from 60 to 993 active employers, posting over 400 jobs per quarter.
- Expanded career fair participation —from 30 employers to 97 in just one year.
Looking Ahead
AUST is now focused on further expanding employer partnerships, scaling career fairs, and leveraging career outcomes data to enhance student employability.
Want to see how Symplicity CSM can transform your career services? Get in touch today!